Northern Nights Music Festival, one of North America’s most unique boutique festival experiences, has recently announced the phase two music lineup and exciting cannabis details for its highly anticipated 10th-anniversary edition. Set against the serene natural landscapes of Northern California’s iconic Redwood Forest, the festival promises an unforgettable fusion of eclectic music, top-tier cannabis, and wellness programming.
Known for its dedication to discovering new artists, Northern Nights has become a staple of the West Coast festival season. The picturesque Cook’s Valley Campground in the heart of the Emerald Triangle serves as the backdrop for festival-goers to explore fresh talents alongside performances from some of the top names in electronic music.
Phase two of the lineup adds an impressive array of artists, including Belgian drum and bass legend Netsky, the genre-bending style of MiMOSA, the unique sounds of Santa Cruz act KR3TURE, and the rising Denver producer NotLö, known for her rapid ascension in the world of bass music. The phase two lineup continues to showcase rising names in the scene such as ION, High Step Society, Spüke, Truthlive, Naughty Princess, Casmalia, and more.
The festival’s phase one lineup featured the highly anticipated Northern Nights debut of live multi-instrumentalist duo Big Gigantic and the return of fan-favorite G Jones, whose bass music icon status was bred from the coastal forest landscapes of Northern California. Phase one also included Northern Nights firsts, such as GRAMMY-winning producer Mura Masa, multi-genre producer and Young Art label head TOKiMONSTA, and house hitmaker Dr. Fresch.
As part of its 10th-anniversary celebrations, Northern Nights is set to revolutionize the festival experience with a fully integrated cannabis activation. Powered by Weedmaps, Embarc Events, Cvalt, and One Log House, this activation will do away with the traditional ‘cannabis garden’ model and incorporate cannabis vending directly into the festival venue footprint. It will be the first time a music festival integrates cannabis sales seamlessly throughout the event, reimagining the way cannabis can be showcased in a festival setting.
The festival will feature designated purchase pickup zones and fulfillment via the Weedmaps platform, allowing open cannabis sales throughout the event. The NN23 Tree Lounge, a popular festival feature, returns with a new centrally located cannabis activation, offering cannabis sales, live music, shade, misters, and a vibrant atmosphere. Festival-goers can also look forward to festival-wide cannabis experiences curated by Royal Blunts, AbsoluteXtracts (ABX) + Farmer & The Felon, Arcata Fire, Rising Source x Ridgeline Farms, Madrone, and Boonville Farm (BNVL).
A notable highlight of this year’s festival is the introduction of the “Northern Nights” cannabis strain, developed in collaboration with world-renowned breeder Humboldt Seed Company. After a multi-year process of pheno-hunting for the best cannabis qualities, Northern Nights will offer on-site seeds for both personal and commercial sales. Festival attendees can also sample the flower at the Tree Lounge.