In the lifestyle brand’s spirited launch, “I Hate DJs Club” has caused a stir in the electronic fashion scene, selling out its first collection’s presale in just 24 hours and building up buzz for today’s official launch. Created by the enigmatic artist Tonyluvsu—who leads the streetwear brand “Cult of y”—this new line is all about shaking up the electronic music scene with a fresh focus on authenticity, raw creativity, and real talent.
About “I Hate DJs Club”
“I Hate DJs Club” is more than just a clothing line; it’s a bold statement and a lively community for those seeking something beyond the ordinary. Aimed at DJs and electronic music enthusiasts who value genuine artistry over press-play DJs and mundane merchandise, our gear is crafted to make a real impression. Whether you’re at a festival, a club, or any other event, our apparel combines edgy designs with premium quality to ensure you stand out and make a statement wherever you go.
I’ve had the pleasure of meeting a lot of my favorite DJs, for better or worse I’m not sure. Some were a bit of a let down to be a honest. either coming off as total divas or just trying way too hard. And don’t get me started on the press-play culture. Especially for someone like me, who’s all about the passion of the art, I guess its true you should never see how the sausage is made. 🙁
It seems like some people get into DJing because they think it’s an easy gig to look cool in— press cue, bounce around on stage, and act like they’re doing something revolutionary. I call these folks the “the big things coming” DJs — it’s almost like being a dj is their entire personality! And before y’all call me a hater, I was there myself at one point. I Literally couldn’t stop saying “big things coming” or that I’m a DJ. That’s what “I Hate DJ’s” is all about. Like let’s be real: no one’s gives a f**k that you’re DJ until you’re famous.
I’ll never forget meeting one of my all-time favorite DJs backstage at Organic Fest 2016. I saw his manager hand him a few packs of cigs, and since I had run out and was in the middle of butt f**k nowhere with no chance of getting more, I asked if I could snag one. The DJ took one look at me, shrugged, and said he was out. Then, in a surprising twist, I saw him hand one to a girl he was trying to rizz up. -Tony
A Vision for Change
We’re on a mission to transform the electronic music fashion space. By teaming up with iconic DJs who rock our bold designs at major events, we’re setting off a wave of change that puts true talent and innovation front and center. We want “Cult of y” to be a symbol of authenticity and excellence that everyone can look up to.
Cult member @shackedmusic / Photographer @simonsplayyground
Join the Movement
We’re calling all DJs and electronic music enthusiasts to be part of the “I Hate DJs Club” revolution. After our debut collection sold out in just a few hours during the presale, we’re excited to make it available to everyone. With styles that challenge conventions and provoke thought, our brand isn’t just about fashion—it’s about making a statement. Whether you’re behind the decks or dancing the night away, “I Hate DJs Club” is your ultimate statement piece.
About Cult of y
“Cult of y” is a streetwear brand that’s all about pushing the limits of creativity, culture, and innovation. We want to inspire people to “think different” through our unique projects and branding. Founded by Bay Area native Tony Anjaya Edwards in his Austin, Texas garage, “Our focus is always on the art, not the brand.”