In an exciting announcement, HARD Events, a longstanding pillar in the North American dance music scene, has introduced its latest initiative—HARD Selects. This new sub-brand aims to celebrate and spotlight the diverse global underground music community while paying tribute to the vibrant DIY culture of Los Angeles. Known for pushing the boundaries of music curation, HARD Selects promises to bring a fresh wave of underground talent to the forefront, continuing HARD’s mission to diversify the North American music landscape.
Los Angeles: A Hidden Gem in Global Underground Culture
While LA has contributed significantly to the underground music scene, it has often been overlooked in the global spotlight. The city’s underground artists and DJs have been confined to DIY venues tucked away in forgotten corners, far from the mainstream. HARD Selects is determined to change this narrative by providing a platform that highlights the city’s rich underground music culture. This new brand will curate events, pop-ups, and festival stages that reflect the ever-evolving sounds of the global music community.
Curating Diverse Sounds from Around the Globe
HARD has already begun integrating this mission into its recent events and releases under its HARD Records imprint. From club nights to festival bookings, HARD Selects has worked with some of the most innovative names in the underground scene, including Interplanetary Criminal, INVT, DJ Heartstring, Overmono, JYOTY, Panteros666, and local talents like Bianca Oblivion and AK Sports. This line-up is a testament to HARD Selects’ commitment to blending global influences with the unique sounds of Los Angeles.
Upcoming HARD Selects Events: Spotlight on ‘Teenage Dreams’
The inaugural HARD Selects showcase, Teenage Dreams, is set to take place on November 9th at The SUPER-MRKT, a newly transformed venue that was once a grocery store. The event will be hosted in collaboration with prominent LA promoters Stranger Than, Tunnel, and Lights Down Low, and will feature an eclectic line-up led by DJ Heartstring, the Berlin-based duo known for their trance-meets-club sound.
Joining them will be Australian sensation AK SPORTS, underground legend Boys Noize, and a stellar supporting cast including Patrick Mason, Malugi, and Skin on Skin. Local favorites such as Etari, Oscar Osorio, and OZA will also take the stage, making this an unmissable event for fans of underground music.
Goyo Club Collaboration: A Launch for HARD Selects
In a unique collaboration, HARD Selects will partner with LA’s multimedia collective Goyo Club to stream a series of DJ sets. These sets will take over Goyo’s popular Electric Cleaners series, transforming a Koreatown laundromat into an experimental hub for electronic music. Featuring performances from Bianca Oblivion B2B Star Eyes, Trax Unit, and Etari, this takeover at the end of September will serve as the official launch of the HARD Selects universe.
Stay Connected: Exclusive Access for SMS Subscribers
Fans eager to stay updated on upcoming HARD Selects events, pop-ups, and showcases can sign up for the HARD Selects SMS list for early access to tickets, lineups, and other exclusive content. Presale access for the Teenage Dreams event begins on September 19th at 11 AM PST for SMS subscribers, with general sales opening at 12 PM PST.
What’s Next for HARD Selects?
As HARD Selects continues to evolve, more events and showcases will be announced in the coming weeks. With its foundation rooted in diversity, innovation, and an unwavering commitment to the underground music scene, HARD Selects is set to make waves across Los Angeles and beyond.
Stay tuned for updates on HARD Selects as it embarks on this new chapter of curating unforgettable dancefloor experiences.
About HARD Selects: Founded in 2024, HARD Selects is a sub-brand under the renowned HARD Events umbrella. Its mission is to curate cutting-edge music experiences that celebrate the diversity of the global music landscape while paying homage to LA’s underground DIY culture. Through events, festival stages, and pop-ups, HARD Selects aims to provide an authentic platform for underground artists and selectors from around the world.